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Marsh Farm is a local authority run family attraction in Essex. The attraction developed around a working farm and has been operating as a predominantly pre-school/primary school age attraction. We were commissioned as part of a diagnostic team to ascertain the potential for the farm but also to identify fundamental strengths and weaknesses in its master planning.
Our master planning strategy revolved around condensing the overall core of the site to create a better density of experience whether the attraction was operating at peak capacity or lower attendance days. We also recommended a number of measures to improve circulation and visitor management in addition to accommodating the centre-piece of the master plan strategy which was a “parade route”.
We also advocated a series of adaptations to existing buildings to provide weather enhanced experiences – aimed at encouraging visitation regardless of weather conditions throughout the year.
Tags:Europe . Wildlife