Iceland Mythology Experience

Icelandic legends and myths lend themselves perfectly to the contemporary ‘4 dimensional’ immersive experiences so demanded by modern and particularly younger audiences. Visitors are confronted by extraordinary, dynamic environments and hyper-scale characters with the final scene involving the total collapse of the world. Here the ‘latex’ landscape and animatronic figures contort before disintegrating, with each pulsed group experiencing the totality of the story before the entire scenery re-sets.

Location: 
Reykjavik, Iceland
Client: 
Iceland Ministry of Tourism
Value: 
£4.5 million
Tags:
Cultural and Heritage . Europe